Indigenous DESIGNER BIO
Hello! My name is Jasmine Weir, I’m a 24 year old creative with a deep love for coffee and an even deeper passion for design. My superpower? Iteration—I thrive on generating innovative ideas on the fly and crafting effective design solutions through my knowledge and experience. This program marks my second post-secondary journey, following my studies in Animation at Algonquin College in Ottawa. Having a strong foundation in illustration and animation has been very helpful in shaping my approach to design. While I enjoy Brand Identity and logo design, I also enjoy working with interactive design and print. When I’m not designing, you’ll likely find me, watching some good ol’ comedy shows, or diving into some adventure video games. As the year concludes, I’m really looking forward to seeing what my future has in store for me, and what other creative skills I can learn and develop along the way.
COURSE
Brand Identity 2, Typography 5
Objective
To redesign a full brand identity and guide for the Historical Diving Society, and to focus on improving and adding assets. The target audience is diving enthusiasts, educators, and marine researchers.
Description
It was crucial that this logo needed to be simplified from the original design, and have more distinct brand colours and typefaces. Using a colour scheme of rust red and a deep blue gives off a deep sea marine tone, and the serifed typeface conveys a historical factor. All assets associated have vintage illustrations based on Ernst Haeckel’s marine biology sketches.
COURSE
Interaction Design 4
Objective
The main objective of this project was to create a mental wellness app directed to young adults who struggle with sleep. Its main features were daily tracking, calming sounds and music, avatar interactions, and breathing meditations.
Description
Focusing on interactive concepts, and an easy navigation system were key mandates in this design. The app itself is presented in dark mode, as its main usage would be around the later hours of the day. However, a light mode setting is available (as seen in the sign in page.) Purples, pinks and blues were used to convey a calming experience, with Myriad Pro as the main typeface for readability and legibility.
COURSE
Brand Identity 1, Final Portfolio
Objective
The main objective was to create a strong, successful brand and menu design for the local Dragon City restaurant. This brand needed to follow the client’s values and beliefs listed in the provided strategic brief, and focus on the local residents and downtown workers of Kingston.
Description
This brand was built on the principles of Chinese culture, authenticity, tradition, and modernist design. Integrating a dragon was essential, ensuring harmony between the signature and symbol. The color palette departs from traditional red and yellow to enhance memorability and differentiation. The menu blends traditional and modern elements, with ledgers adding a distinctive, retro charm.
