Designer Bio
An outgoing and passionate graphic designer, I specialize in creating unique and impactful design solutions. With hands-on experience, I’ve honed my skills in concept development, strategic planning, and final execution. I thrive in collaborative environments where creativity and innovation drive success.
Committed to continuous learning and excellence, I stay ahead of design trends and seek opportunities to push creative boundaries. Eager to contribute to a dynamic team, I bring enthusiasm, fresh ideas, and a keen eye for detail to every project.
The Dog House
COURSE
Brand Identity 1.
OBJECTIVE
The goal of this project is to create a distinctive logo and menu that effectively communicates The Dog House’s unique brand personality, values, and offerings.
DESCRIPTION
The Dog House is a bold and adventurous new food truck in downtown Kingston. Specializing in build-your-own chilli dogs, sausages, and creative gourmet hot dogs, the brand is designed to stand out in the competitive food scene with its quirky, fun-loving personality. With a constantly changing menu inspired by the owner’s bold and unconventional approach, The Dog House aims to attract local residents, tourists, students, and professionals looking for a unique and delicious dining experience.
This project focuses on developing a strong brand identity through a logo and menu design that captures the restaurant’s energetic, adventurous, and lighthearted nature. The branding must be memorable, scalable, and adaptable across different media, helping The Dog House make a lasting impression and build a loyal customer base.
Kingston Canadian Film Festival (KCFF)
COURSE
Graphic Design 5.
OBJECTIVE
The primary objective was to design a visual identity for the Kingston Canadian Film Festival.
DESCRIPTION
This project celebrates the 25th anniversary of the Kingston Canadian Film Festival (KCFF), a cultural cornerstone that exclusively showcases Canadian films while fostering creativity, diversity, and exploration. The festival aims to inspire future filmmakers and creators by providing a vibrant setting filled with opportunities for education and connection.
The design concept for the 2025 festival embodies the filmmaker’s vision and the art of framing a scene, aiming to evoke emotions and captivate the audience. The visuals incorporate versatile and interchangeable imagery, including film stills and cinematic-style photos, to create a cohesive narrative across all design applications.
Urban Artistry
COURSE
Brand Identity 2.
OBJECTIVE
The primary objective was to redesign a visual identity for a non-profit organization.
DESCRIPTION
This project aimed to revitalize the brand identity of Urban Artistry, a non-profit cultural ambassador for urban dance and arts founded in 2005. The organization champions foundational dance movements and the history of urban culture while highlighting its events. The objective was to develop a cohesive and contemporary design system that embodies Urban Artistry’s mission to inspire, educate, and preserve urban dance culture. This redesign seeks to attract more supporters, increase donations, and elevate the organization’s visibility.