Indigenous DESIGNER BIO
Well, hello.
I’m a lover of coffee, colour, and Swiss typefaces. With a previous certificate in Media Arts to complement my Graphic Design diploma—and years of experience in customer service—I’m ready to bring my passion for creativity and strategic thinking to the world. Over the past three years, I’ve developed an interest in Brand Identity, Web Design, and all kinds of exciting communication projects. Working in both print and digital, I’m eager to gain more experience in every aspect of design.
I’m focused on the future, hoping to one day work with community clients to make a positive difference in people’s lives. In my spare time, you’ll find me traveling, saving Hyrule, or cheering for the Raptors.
email: smurphy.on@gmail.com
website: sammimurphy.design
linkedin: Samantha Murphy
insta: @iridescentsmurph
COURSE
Brand Identity 1 & Interaction Design 2
OBJECTIVE
To create a brand identity and responsive website for a fictional e-commerce company.
DESCRIPTION
Noctua is an e-commerce shop that sells art and design supplies to students. Inspired by the goddess Athena and the owl seen accompanying her in matters of the arts. Swooshes in the logo combined with the moon and star create the owl’s face. Brand identity was extended to a responsive website prototype and company stationery set.
COURSE
Interaction Design 4
OBJECTIVE
A mental wellness app for busy, working millennials to find some peace in their day.
DESCRIPTION
Mild Minds is a mental wellness app with a focus on mindfulness and meditation. Mood-tracking helps with the algorithm for recommended activities, which makes using the app a quick, non invasive exercise. Developed and prototyped in Figma with a calming colour palette and a consideration for people’s busy schedules.
COURSE
Graphic Design 4
OBJECTIVE
Redesign an existing package to solve a design problem and create a promotional campaign for the redesigned package.
DESCRIPTION
Secret Clinical Antiperspirant was redesigned with modern sustainability in mind. This packaging was created from cardstock to be biodegradable, and a new dispensing mechanism was developed with dielines. The promotional campaign, which includes one print ad and two social media ads, is based on sustainability, female empowerment, and the hidden strength within the average woman.
COURSE
Graphic Design 5
OBJECTIVE
Kingston Canadian Film Festival had the SLC Graphic Design class submit poster design concepts for the event’s 25th anniversary.
DESCRIPTION
The design solution created for KCFF is titled “The Audience,” Inspired by the point of view of the film itself, and the filmmakers who eagerly watch for the audience’s emotional reactions. “The Audience” is meant to capture all the different facets of the beloved festival while showing potential attendees that this could be them, too.
